Faith Nyasuguta
The Miss Cote d’Ivoire 2025 beauty pageant has taken a groundbreaking step by banning wigs, weaves, and hair extensions, making it the first national pageant to enforce such a rule. Organizers say this decision aims to celebrate natural African beauty, challenge conventional beauty norms, and encourage women to embrace their authentic hairstyles.
Victor Yapobi, president of the organizing committee, emphasized that past Miss Universe contestants have confidently showcased their natural hair on international platforms. Inspired by such examples, Cote d’Ivoire is now leading the way in redefining beauty standards by ensuring that all contestants present their natural hair, whether short, long, braided, or shaved.
The move is being widely seen as a statement against the societal pressures that push women to alter their natural appearance to fit Eurocentric beauty ideals. By enforcing this rule, the pageant hopes to set a precedent for other competitions in Africa and beyond, reinforcing the idea that beauty comes in diverse natural forms.
A Divisive Decision
While the ban has been praised by many who see it as a necessary shift towards self-acceptance and cultural pride, it has also sparked criticism. Supporters argue that the initiative highlights the richness of African hair textures and challenges the dominance of Western beauty standards that have long influenced beauty pageants worldwide.
However, opponents believe the restriction limits women’s autonomy and choice. They argue that dictating how contestants should wear their hair contradicts the essence of self-expression. Some critics point out that wigs, weaves, and extensions are not merely cosmetic choices but can be deeply personal, used for convenience, protection, or even confidence-building.
Another concern is the vague definition of “authenticity.” The implication that natural hair is the only “real” or “valid” expression of African beauty raises questions about inclusivity. Does this rule suggest that women who wear weaves or wigs are somehow less authentic? Critics worry that such messaging could inadvertently stigmatize personal styling choices rather than celebrate diversity.
New Standard or Limitation?
The Miss Cote d’Ivoire pageant’s decision reflects the ongoing conversation about beauty, identity, and cultural representation. While it champions natural African hair and challenges outdated beauty norms, it also raises questions about personal freedom and choice.
As the pageant industry evolves, the impact of such rules on contestants and wider society will be monitored. Will this bold move redefine African beauty standards, or will it spark a broader debate on the nature of beauty itself?
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