AFRICA ALL BUSINESS

META HOSTS WITH AFRICA DAY CAMPAIGN

META HOSTS WITH AFRICA DAY CAMPAIGN
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Ekeomah Atuonwu

Meta, Facebook’s parent company, is hosting its second annual Africa Day campaign to highlight Africans who are making a global impact.

South African filmmaker Tarryn Crossman said Meta identified eight African innovators, creators, and business people whose stories the company wanted told for the “Made in Africa, Loved Around the World” campaign.

Tia Productions, Crossman’s company, collaborated with Mashoba Media to find four fellow filmmakers in Ghana, Nigeria, Kenya, and the Democratic Republic of the Congo. Their task was to create two- to three-minute documentaries on the topics.

Nairobi-based filmmaker Joan Kabangu made a movie about Black Rhino VR, a Kenyan virtual reality content producing company which has worked with international brands.

The selected filmmakers /Courtesy/

In Ghana, Kofi Awuah’s movie making has been delayed by floods in the capital, Accra. But he is determined to finish. His innovator is designer Selina Beb, whose work can be seen on Instagram and is sold online, often to buyers in the U.S. and Britain.

Meta will also be hosting free virtual training sessions throughout the week. These include training on monetization, cross-border business and branded content.

Facebook /Courtesy/
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Ekeomah Atuonwu

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