Faith Nyasuguta
Seychelles has unveiled plans to boost its tourism sector by attracting more Russian tourists, with a key focus on establishing additional direct flight routes to Russia. This announcement was made by Marie-Celine Zialor, Seychelles’ Minister of Youth, Sports, and Family, during an interview with the Russian newspaper, Sputnik, at the 10th St. Petersburg International Forum of United Cultures.
“We are exploring ways to improve and increase direct flights to Russia, with the aim of attracting more Russian tourists and fostering greater people-to-people connections,” Zialor explained.
She emphasized that enhancing air connectivity is essential to building stronger ties between the two nations, which have enjoyed over 40 years of shared history and economic collaboration.
Zialor also highlighted the importance of promoting cultural and sporting exchanges to bridge political divides, noting, “Culture and sports rise above politics. This is what is important, and this is a message we need to send to our young people.” To further this goal, she is set to meet with Olga Lyubimova, the Russian Minister of Culture, to explore potential cooperation in youth, arts, and cultural initiatives.
This move by Seychelles aligns with the growing influence of Russia in Africa, as Moscow seeks to strengthen its presence on the continent through various partnerships and collaborations. In recent years, Russia has been expanding its diplomatic, economic, and cultural footprint in Africa, forging closer ties with multiple countries.
At the same forum, South Africa’s Minister of Sport, Arts, and Culture, Gayton McKenzie, reinforced the deepening relationship between Russia and Africa. He described the bond between Russia and South Africa as “unbreakable” and announced that orchestras from both countries would embark on alternating cultural tours, further solidifying their partnership.
Russia’s increasing engagement with African nations comes amidst shifting global alliances and a renewed scramble for influence on the continent. In addition to cultural diplomacy, Russia has been extending its presence in Africa through military agreements, energy deals, and infrastructure projects. The Kremlin has positioned itself as a key partner for African countries seeking alternatives to Western aid and investment.
Seychelles’ strategy to attract Russian tourists reflects this broader trend of growing Russian influence in Africa. By enhancing direct flights and deepening cultural and people-to-people exchanges, Seychelles aims to not only bolster its tourism sector but also strengthen its ties with a country that is increasingly shaping the geopolitical landscape of the continent.
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