Grammy winning South African artiste Nkosinathi Maphumulo alias Black Coffee is planning on creating an app dubbed ‘The Dream Club’ set to inspire young people reach their goals and achieve their dreams.
The 46-year-old opened up about his new plans at his private after Grammy’s celebration that was held in Durban, South Africa. He scooped a Grammy for Best Electronic/Dance Album for his seventh studio album ‘Subconsciously’.
“I want to create a platform that is categorized, like if kids are interested in tech, in coding, they come and join the club. And music, fashion, if they want to do stuff, they can come there and connect with each other and find the information about where to go, who to talk to about their career. In any field they want to pursue,” he said.
Black revealed that he wants the club to take the form of an app or a social platform similar to Facebook. He also revealed that he drew the idea from his late friend Virgil Abloh, the founder of Off White.
According to Black, a lot of people are not able to live their dreams as they are obligated to help their families in the best ways they can. He wants to change that narrative and help young people who are inspired. He wants them to connect with others in the same field and possibly receive guidance on how they can reach their goals.
“In a society that is mostly not very inspired — there is a lot happening in our country, there are a lot of young people carrying big families, and they can’t even think of themselves … Those kids also need to [be able to] go back and live out their own dreams,” said Black.
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