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NETFLIX TO CRACKDOWN ON PASSWORD SHARING

NETFLIX TO CRACKDOWN ON PASSWORD SHARING
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Lisa Mugo

Movie and TV streaming service Netflix has decided to crackdown on all ‘free riders’ who use other people’s Netflix accounts outside their homes by adding a fee and has also introduced new features.

According to the website, they are currently testing out the new feature in three countries namely; Costa Rica, Peru and Chile.

This has come after Netflix claimed that password sharing with people outside one’s household has greatly affected their ability to create more content for their paying subscribers. 

“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans.”

“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” said Netflix’s director for product innovation Chengyi Long.

People watching on Netflix /Courtesy/

The new feature will only apply to two people outside of one’s household and they will get their own profile, personalized recommendations, login and password at 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.

Subscribers can allow sub-accounts to transfer their profile information and still keep their viewing history to a new account or an extra member sub-account.

According to Netflix, they have been developing this new feature for over a year and are now only testing in the said three countries as they work to understand the utilities of the new features before introducing them to the rest of the world.

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Lisa Mugo