Sean ‘Diddy’ Combs, is looking to buy majority shares of BET Media Group, joining fellow stars including Tyler Perry and Byron Ellen.
Paramount Global, which owns BET, revealed their plans to sell the Media house which attracted a string of interested buyers. However, it is reported that Paramount has so far not been in talks with any of the interested bidders.
According to Diddy, it is time that BET is owned by black people in order for them to control the narrative as well as tell their own stories.
“Media is the most powerful industry in the world but it’s the industry where we have the least amount of ownership, influence and control!” he said.
The rapper turned entrepreneur further revealed that he is putting up a team of leaders in the culture, in order for them to pursue ownership of BET together.
“It always baffled my mind how we as Black folk have never unified our super powers to do business together and that has to stop. The only way for us to progress and to elevate is through unity!! It’s not about me it’s about we. The purpose is bigger than the moment!”
Diddy, who owns Revolt- a network rooted in black culture could take BET to the next level. The entrepreneur launched Revolt in 2013 and as of today has reached over 80 million households with the numbers steadily increasing.
Revolt features famous shows such as ‘Caresha Please,’ ‘Drink Champs,’ ‘Kingdom Culture With T.D. Jakes,’ ‘Revolt Black News’ and most recently ‘The Jason Lee Show.’
Diddy also has a longstanding relationship with Paramount Global, dating back to his days with MTV, where he produced three iterations of “Making the Band” between 2002 and 2009, which were a major success for the network.