Dangote Industries Limited has been named the Most Admired Brand in Africa for the fifth consecutive year.
The company received awards in eight categories on Wednesday at the Brand Africa award ceremony in Lagos, Nigeria.
Among the other awards are: Most Admired Nigerian Brand, West Africa’s Most Admired Brand that represents African Pride, West Africa’s Most Admired African Brand, and Most Admired Nigerian Brand in Africa.
Thebe Ikalafeng, Founder and Chairman of Brand Africa, stated that Dangote has remained a stalwart global African brand and represents African pride.
He also stated that Dangote has moved up a rank in the Top 100 most admired brands and continues to be the #1 Made-in-Nigeria brand.
Ikalafeng explained the selection process, saying the rankings are based on a pan-African survey of over 25 countries, which account for an estimated 85 percent of Africa’s population and 85 percent of the continent’s GDP.
Dangote and MTN retained their positions as the most admired African brands in the most recent issue of the Brand Africa 100: Africa’s Best Brands rankings.
Rabiu Umar, Group Chief Commercial Officer, Dangote Industries Limited, who accepted the awards, stated that Dangote has advanced as a global brand with the export of Dangote Fertiliser to many countries around the world.